The aim of the study is to know about the factors influencing consumer behavior of smartphone users. The impact of factors influencing the buying behaviour on the. Therefore, a research is conducted on the present situation of nepal to understand the influencing factors among the youths while buying smartphones in kathmandu, the capital city of nepal with. Understanding, analyzing, and influencing consumer behavior leads to sales and profits ultimately. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Psychological factors influencing consumer behavior. Pdf factors affecting consumer buying behavior of mobile. Hence a conclusion was drawnthat there is a significant linear relationship between factors influencing consumer behavior and. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors influencing consumers attitude towards adoption. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. A study on the factors influencing consumer s purchase decision towards smartphones in indore.
This is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing. However, price and sales promotion was found to have no significant relationship with brand switching. Review of literature the various literature related to the consumer attitude towards. The impact of factors influencing the buying behaviour on. An understanding of consumer behaviour is essential in planning and programming the marketing system. Factors influencing dependency on smartphone and the impact. The fourth and fifth section would show how determinant of urchasing p decision and rand b rela.
Factors influencing consumers rejection to smartphone. Factors affecting consumer behavior of purchasing tobacco products. Pdf a study of factors affecting online buying behavior. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Social factors play an essential role in influencing the buying decisions of consumers.
This research also explores through quantitative analysis of some of the key factors believed to affect consumers attitudes and behaviors towards smartphone purchase. This research is both qualitative and quantitative in nature. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Factors influencing consumer behavior of smartphone users. Therefore, different consumers will have different tastes and preferences. Impetus for the study came from the fact that not many empirical studies have been conducted with regard to consumer purchase behaviour in india context. Research thesis on factors affecting consumer buying behavior of smartphone users 2. Under this study, the main focus is to identify whether smartphone users buy smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for what purposes they use smartphone, where and how long a day. Factors affecting smartphone purchase decisions of generationy.
L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. Factors influencing purchase intention of starbucks page 2 of 142 cultivated around the world in more than 60 countries and is the worlds second most valuable traded commodity behind crude oil international coffee organization, n. Article info abstract with the current paradigm shift from analogue telephoning to digital and the astronomical increase in the active mobile subscribers and teledensity in nigeria, this has led to the emergence of mobile communication device that. The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. In the recognize five stages of consumer decision process, such as case of. The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. Factors influencing consumers attitude towards adoption and continuous use of mobile applications.
How apple uses consumer behavior marketing to win stephen. Behavior among young adults in nigeria portion of smartphone users is. Therefore, this paper examines about factors influencing purchasing intention. They used the obesitymanagement app for two weeks, and then completed an 18item survey designed to determine the factors influencing the acceptance of the app. Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students. Consumer buying behavior is influenced by two major factors.
No commodities can move from a production point to a consumption point without putting the. Factors influencing purchase intention of starbucks. This study was conducted keeping in mind the different factors that could affect consumer s purchase behaviour. Personal factors affecting consumer purchase decision. A study on consumer buying behavior of mobile phones. To examine whether people buy smart phone because of their need or want. Factors influencing purchasing intention of smartphone among.
The present paper focuses on major factors influencing consumer buying behavior. Factors influencing consumer behavior of smartphone users core. We need people around to talk to and discuss various issues to reach. The impact of social factors affecting consumer behaviour. There are many individual and environmental factors that influence customers to decide about any product, including smart phones. Figure most used functions by the smartphone users 41 figure 14. This research is carried to understand the various factors which influence the purchase intension of the consumer and also helps to understand the mindset of different consumers while buying a smart phone. The major categories of individual factors affecting consumer behavior are demographics. The age of the buyers is a major deciding factor for generally 74% of the respondents were below 25 years fig. The findings stated that some external factors markedly influence dcustomers on choosing smartphones. Factors affecting consumer buying behavior of smartphone users. In particular, consumer behavior in the smartphone industry, from adoption motivation to postusage behavior has become a major focus of research in the field of marketing.
Analysis of factors influencing consumer purchase decision of. Among all groups of influencing factors identified during qualitative research only a few turned to be statistically significant for consumer attitude and behavior. The impact of social factors affecting consumer behaviour on. New delhi, delhi 110096 abstract the cell phones have all qualities and features that qualify them to be called as a mini computer. The determinants of individuals demand generally include price of the product, prices of related products. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. Factors influencing consumer behavior of smartphone users 11. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Researchers indentify six factors constituted of 21 variables which influence the buy decision of smart phone. The study included secondary data collected from different sources such as journals, books, magazines etc. A purchase decision is the result of each and every one of these factors. Jan 05, 2018 8 factors that influence consumer behavior the most. Understanding customer intention to use mobile payment.
On this basis, this article deals with consumers choice criteria in. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. Malaysian population, and they are the main users of smartphones. Social influence is the crucial factor in marketing and consumer behaviour. Consumers typically emphasize the technical and technological features as motivation and reasons for their switching behavior towards mobile, such as some specific smartphone. Consumer behaviour and factors influencing buyer behavior. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The expansion of mobile communication technology e. This study contributes to the body of smartphone literature by extending the context of the study to a developing nation where smartphone has penetrated profoundly in recent years.
A study of factors affecting online buying behavior. There are various internal and external factors which affect consumers. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Pdf consumer behaviour of smartphone users researchgate. Survey on factors affecting consumer behavior of smartphone. A study on consumer buying behavior of mobile phones the behavior of consumers towards smartphones is increasingly a focus of marketing research. Kmo and bartletts test kaisermeyerolkin measure of sampling. The study was undertaken on 638 mobile phone users of haryana state of india. Background mobile payments services represent a tremendously interesting paradox in the world of telecommunications. From the statements 4 key factors that motivate consumers for purchasing the smart phones and its usage are recognized they are product feature, price, peer group and brand image. Interestingly, different factors influence the attitude of consumers to the wellness concept and the consumption of. With the help of factor analysis ten decision factors of consumer buying behavior were derived. Study of factors influencing smart phone purchase by consumers.
In malaysia, the majority of smartphone users are aged from 25 to 34, high educated and full time employment with rm5000 income or more, according to a report on year 2011. Apr 27, 2016 factors affecting consumer buying behavior of smartphone users 1. Factors influencing purchasing intention of smartphone. Psychological factors influencing consumer behavior definition. Besides the research is just analyzed just on the basis of focus group interviewees from the age group of 2030 from helsinki region which may not valid to larger population.
The effect of social media on consumer buying decision process smem ozer a dissertation submitted m partial fulfilment for a. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles. Smartphone market in the near future and smartphone producer should cope this opportunity well. Buying behavior of smartphone amongst management students. Abstract mobile phone markets are one of the most turbulent market environments today due to increased competition and change.
Aimpurpose this study examines the factors that influence customer intention to use mobile payment service in nanjing, china. Factors affecting consumers buying intention of smartphones. Factors influencing consumers attitude towards adoption and. Factors affecting consumer buying behavior of mobile phone. Consumer behavior is influenced by a lots of variables. The subjects who participated in this study were android smartphone users who had an intent to manage their weight. Abstractglobally, the term, marketing is not a new phenomenon. But what factors drive consumer purchase decision in smartphone purchasing. Factors affecting consumer choice of mobile phones. Smartphone industry is growing exponentially and is an evolving market in india. Factors that influence the usage of social media in marketing.
Since consumer purchasing behavior and consumer decisionmaking are closely related, second and third sections would focus on onsumer behavior and c onsumer c purchase decision models. It also gains a deeper understanding and better insight of chinese consumer behavior. Factors affecting consumer behavior of purchasing tobacco. According to kotler et al 2008, cultural, social, personal and psychological factors are the main characteristics that influence the consumer behavior. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning. Smartphones are not merely communication devices anymore, they are a complete. Pdf factors influencing consumer behavior of smartphone users. Presentation on different influencing factors that affect consumer buying behavior of smartphone users.
Syaharizadbinti abdul razak1 2 page enables content creation by users for marketing purposes. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Factors affecting acceptance of smartphone application for. Factors influencing consumer behavior of smartphone users prezi.
What are the factors influencing consumer behavior. The main purpose of this study is to investigate what affects a customers decision to use the hotel smartphone applications when heshe makes a room reservation. Under this study, the main focus is to identify whether. The proposed research is an applied research as existing theories and concept are applied to fulfill the objectives of research. Thus, the behaviour of consumers to purchase are depending to their characteristics such as brand name, price, quality, recreation and innovation awareness, mixed up with other. The effect of social media on consumer buying decision. Factors influencing consumer behavior of smartphone users bishal nagarkoti degree thesis international business.
A study on the factors influencing consumers purchase decision towards smartphones in indore. Therefore, this study would benefit marketeers to understand which factors are influencing the consumer brandswitching behavior. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Factors that influence the usage of social media in marketing corresponding author. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. This research implies smartphone manufacturers to employ different marketing strategies and marketing mix to attract young consumers in indian market.
Keller 1993 describes brand image is the perceptions of the customers which are reflected by the different associations they held in mind about the brand. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Cellular phones, purchase decision, consumer behavior. Factors affecting consumer buying behavior of mobile phone devices. Factors influencing consumer behavior of smartphone users 20. Other factors that affected the purchase behaviour of respondents were. A conceptual model article pdf available in ssrn electronic journal january 2012 with 21,4 reads how we measure reads. Factors influencing consumer behavior of smartphone users core reader. Factors affecting smartphone purchase decisions of.
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